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Head of Marketing & Demand Generation



Marketing & Communications, Sales & Business Development
Posted on Tuesday, May 11, 2021
Smarking is a leading provider of enterprise software and data technology solutions for the massively overlooked $655B global parking industry.
This is an excellent position for a highly capable and successful B2B marketing professional who's ready to take on bigger responsibilities and a leap of faith, to not only continue executing all aspects of marketing & demand generation work, but also lead and build a scalable marketing and demand generation program to enable steadily growing top of funnel, brand awareness, and repeated success in qualified in-bound opportunities, in order to help the company to "cross the chasm" in the next 18 months.
The Head of Marketing will report to the CEO directly and join the management team to provide business leadership company-wide. The ideal candidate will be highly self-motivated, passionate, intelligent, knowledgeable, organized, and able to multitask effectively in a fast-paced environment. The culture at Smarking is dominated by high-achievers who are team players with great humility, and the ideal candidate would be expected to thrive in such environments.
For this position, portfolio/content examples are required for application review.

Key Responsibilities

  • Own marketing and demand generation programs and results
  • Hands on work planning and executing marketing and demand generation work in aspects: content, campaigns, website and social media traffic, webinars, events, trade shows, and public/media relations.
  • Develop an overall demand generation program that includes vision, infrastructure, goals/strategies/plans as well as programs structured to support Smarking’s short and long-term customer and revenue goals
  • Develop an overall brand awareness program that includes vision, infrastructure, goals/strategies/plans as well as programs structured to support Smarking’s short and long-term customer and revenue goals
  • Produce steadily growing sales qualified leads on an on-going basis
  • Build a data-driven marketing infrastructure with repeated and scalable results
  • Recruiting and onboarding successful marketing staff with great fit
  • Provide managerial, operational, and leadership support to enable a marketing team
  • Work with the CEO to refine/improve GTM playbook and strategy
  • Empower other parts of the company with market insights and collaterals

Qualification (Experience)

  • 5+ years B2B marketing and demand generation work experience
  • A proven track record of:
  • - Goal attainment and overachievement
  • - Delivering exceptional demand generation results
  • - Must have hands-on experience using Salesforce or similar CRM software; must be familiar with the principles of design and management of a customer database
  • Successful track record in recruiting solid marketing staff
  • Experience in leading, managing, mentoring and coaching marketing team members
  • Direct experience with marketing automation software (such as Hubspot)
  • Experience in Google Analytics, Google Ads, Google Search Console, SEO and WIX CMS
  • SaaS software marketing is a plus
  • Experience in very early stage tech start ups is a plus
  • Experience in selling to commercial real estate (asset management, property management), municipality, hospitals, airports, universities, parking operators is a plus

Qualification (Character)

  • Hungry for responsibility, impact, and growth
  • Humble to learn, curious to learn, open-minded to learn
  • Resourceful, energetic, and creative
  • Razor sharp analytical skills and data-driven thinking
  • Team first
  • Strong sense of ownership
  • Treat others with respect, empathy, and constructive candor

Compensation & Benefits

  • Competitive salary and bonus.
  • 100% coverage of medical, dental, and vision insurances.
  • 401K plan with 3% company hard match.
  • $100 monthly data plan.
  • Unlimited paid time off.
  • Expenses for setting up home-office.
About Smarking
Smarking is a group of passionate MIT PhDs, data scientists, Silicon Valley engineers, and battle-tested business professionals, committed to enable highly efficient urban mobility by building the digital infrastructure for the massively overlooked $655B global parking industry ($131B in the US).
Smarking is hired by organizations like Brookfield Properties, City of Miami, ABM Industry Groups, and many other enterprise industry leaders to turn their parking data into business results. Smarking's dynamic pricing engine has been creating 40%-400% revenue uplift for online parking sales at parking facilities in Chicago, NYC, Boston, and many other cities, without any manual involvement required from property managers, leveraging fully automatic algorithm-driven yield management technologies similar to the airline and hotel industries.
By providing the very first business intelligence and yield management enterprise SaaS to the parking industry, Smarking is establishing itself as an emerging leader in the US parking market. Smarking currently works with 2,500+ parking locations cross North America, based in San Francisco, and backed by top investors like Khosla Ventures and Y Combinator.