Position Summary

As the Senior Digital Marketing Associate, you'll play a core role in bringing our mission to life by helping us engage a passionate audience and amplifying our impact across digital platforms. Reporting to the Chief Growth Officer, you will ensure the efficient execution and performance of Activate’s external marketing strategy, with a special focus on audience engagement and content management across our digital channels—particularly email, social media, and the website. Your work will be instrumental in helping us effectively communicate our initiatives and connect with our community

Primary Responsibilities

• Project Management
• Manage digital projects for the team (e.g. fellow recruitment, newsletter production) overseeing and updating Activate’s project database and calendar (in Asana), monitoring projects to completion, communicating updates to and soliciting feedback from relevant stakeholders, and reporting outcomes
• Maintain standard operating procedures for core digital marketing processes
• Monitor the media daily for Activate and Activate Fellows mentions, and brings content and press ideas to the team
• Manage marketing intern
• Email
• Write and build emails in Hubspot for our monthly newsletter, regular email to sub-segments, and other ad hoc email communications
• Coordinate with Activate’s recruitment team on communications and messaging and executing email marketing outreach for fellow recruitment campaigns
• Manage audience and marketing lists in Hubspot
• Social Media
• Write and schedule weekly content across social media accounts
• Coordinate with Activate’s recruitment team on communications and messaging and executing social media outreach for fellow recruitment campaigns
• Develop and manage brand-oriented social media campaigns throughout the year
• Track/engage with Activate Fellows, partners, and key figures in science innovation and climate tech, including logging fellows’ accomplishments and responding to internal team requests to amplify fellow news
• Expand Activate’s presence on emerging social media channels
• Implement paid media on social channels to drive awareness and acquisition at key moments
• Website
• Website administration and CMS management for Activate.org (currently built-in Squarespace), including identifying and scoping maintenance and update needs and executing urgent updates and fixes
• Regularly updates content, including metrics, across Activate’s website
• Digital Asset Management
• Support creative projects involving video and photo editing, graphic design, and creative content creation, including Activate’s Science on a Mission podcast
• Keep standardized digital assets (e.g. logos, digital brochures and decks, swag) organized, easily accessible, and updated (as needed) for use by the team
• Manage vendors (e.g. graphic designers, photographers, creative agencies), including processing vendor invoices
• Analytics
• Conduct regular email, social, and website data collection and analytics (via Google Analytics, LinkedIn analytics, etc.) to track performance against both channel and content engagement goals, and report insights to the team to inform those strategies

The Ideal Candidate Has...

• Has 3-4 years of experience managing a high volume of deadline-driven orders or projects within marketing, advertising, or public relations agency environments
• Is well-versed in data collection and utilization, with proven experience amplifying engagement across channels
• Is familiar with project management or content management tools (Airtable, Asana)
• Knows design principles, and applies those principles consistently when stewarding content through to completion
• Gives and receives constructive feedback
• Is familiar with GSuite tools including Gmail, Drive, Docs, Sheets, Slides, Forms, Calendar
• Has 1-2 years of experience using Squarespace to update content
• Has 1-2 years of experience using an email service provider (preferably Hubspot) to manage and segment email audiences and build, deploy, and report on email campaigns
• Has 1 year of experience using scheduling and reporting tools (Hubspot, Buffer, HootSuite, Sprout Social) for social media content
• Has basic video and audio editing skills (Adobe Premiere, Final Cut, etc.)
• Possesses exceptional interpersonal and written communication skills with proven ability to communicate and collaborate effectively with a wide range of stakeholders and audiences
• Is comfortable working remotely and in a rapidly growing and evolving organization
• Wants to champion best practices and our brand standards for campaigns and content
• Believes in the power of science innovation to combat climate change and create a more sustainable, resilient, equitable global economy

About the Role

This is a full-time position with a starting salary of $90,000 and a generous benefits package that includes professional development, $2,000 in annual wellness funds, unlimited paid time off, healthcare premiums covered for employees and dependents at 90%, and the opportunity to join a retirement plan with a 3% match beginning after 3 months at Activate.

Values

Activate’s culture is built around the following values:

• We put people first through mutual support, respect, and continuous improvement
• We live in trust, acting with authenticity, integrity, and a presumption of good intention
• We appreciate experimentation, using data to improve, and accepting that failure and discomfort are necessary for growth
• We create value through connection and building community
• We are guided by intention and are purpose-driven to improve society