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Marketing Operations Specialist

Formlabs

Formlabs

Marketing & Communications, Operations
Budapest, Hungary
Posted on Friday, June 7, 2024

To reinvent an industry, you have to build the best team. Join Formlabs in Budapest if you want to bring groundbreaking professional 3D printers to the desktops of every designer, engineer, artist, and researcher in the world. Our printers are used by Google, Tesla, Gillette, and New Balance, just to name a few.

We’re looking for a Marketing Operations Specialist to help deliver impactful marketing campaigns in Marketo and train other users in marketing automation. This is a key role in ensuring that campaigns are successful and that high-quality leads reach the sales team quickly and efficiently.

Formlabs acquires new customers and serves existing customers via direct sales reps, e-commerce, and resellers, so the business needs are complex and the environment is fast-paced. With data at the heart of everything we do, you’ll work closely with Sales Ops, Web, and Systems to ensure proper attribution, flawless lead distribution, and timely A/B tests on formlabs.com.

If you’re passionate about building and optimizing a well-oiled growth machine, we want you to join our team as a Marketing Operations Specialist.

This role requires an on-site presence in our Budapest office 3 days per week.

The Job

  • Work collaboratively with marketing team members on demand generation initiatives by managing the execution of email, webinars, nurturing and other digital programs (including list segmentation, set-up, and participation in A/B testing and quality assurance processes).
  • Work with the Marketing Operations Manager on maintaining data quality, improving processes, ensuring leads are routed to sales quickly and efficiently, and more.
  • Collaborate with Sales Ops to identify inefficient processes and apply automation technology and best practices to solve them.
  • Create and maintain segmentation in Marketo to support automated nurture, ABM, and lead scoring initiatives.
  • Build and maintain lead processing workflows in Marketo (including scoring models, flows, assignment/routing logic, and sync to Salesforce).
  • Ensure marketing emails adhere to industry best practices/benchmarks, e.g. on deliverability, open rates, and mobile rendering.
  • Troubleshoot campaigns, email deliverability, lead flow, and lead scoring.
  • Execute updates to landing pages and resources.
  • Work directly with Sales Operations to support Marketo and Salesforce API uptime, field creation, and system backlogs.
  • Coordinate with Marketing Analytics to implement reliable reporting, tracking, and attribution across all markets.

You

  • 1–3 years of experience in email marketing, campaign management, or digital media/ ad operations
  • Excellent attention to detail and project management skills
  • A willingness to learn and a commitment to thoughtful problem-solving
  • Knowledge of technologies and processes involved with marketing automation platforms
  • An eager and willing attitude

Bonus skills

  • Marketo experience/certification
  • SFDC experience/certification
  • You have experience with A/B testing and experimentation
  • You're comfortable writing basic SQL queries and manipulating data in Excel/Looker/Tableau
  • B2B Experience

We offer:

  • Shares in the company
  • Catered lunches 3x per week
  • Private health insurance with Medicover (Blue package + hospital coverage)
  • A monthly or quarterly public transportation pass for Budapest
  • Free beverages and snacks at the office
  • All You Can Move sports pass with 7000 HUF monthly allowance
  • Free 3D prints
  • An inclusive, dog-friendly office with diverse and inspiring colleagues
  • Development opportunities both in-house and off-site

We build amazing things. Come join us!

We are an equal opportunity employer and value diversity in our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

To all recruitment agencies: Formlabs does not accept agency resumes. Please do not forward resumes to our jobs alias, Formlabs employees or any other company location. Formlabs is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.