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Marketing Manager (China)



Marketing & Communications
Posted on Friday, June 28, 2024

To revolutionize an industry, assembling the finest team is essential. If you aspire to introduce cutting-edge professional 3D printers to the desks of designers, engineers, researchers, manufacturers, and artists worldwide, consider joining Formlabs. We are actively seeking an exceptional senior marketer with an entrepreneurial mindset to enhance awareness of Formlabs printers across various industries and drive the acceleration of our market growth. If you possess a profound understanding of sales and marketing strategy, as well as marketing execution, we invite you to join us in the role of Marketing Manager - China.

This position is based at our office in Shenzhen, China

The Job:

  • Develop end-to-end marketing plans to synchronize Formlabs and Channel Partner marketing and promotional initiatives across manufacturing, dental, and medical sectors.
  • In charge of regional PR, brand positioning, and awareness initiatives to uphold Formlabs' status as the market leader in professional 3D printing.
  • Collaborate with global product marketing, content, and translation teams to deliver compelling Formlabs content tailored to meet the needs of Japanese customers and partners.
  • Spearhead demand generation efforts, both centrally and with channel partners
  • Develop and implement regional channel programs, and empower channel partners with effective product marketing materials.
  • Engage with customers to gain insights into their usage of Formlabs printers and create new user stories that highlight customer success across diverse industries.
  • Oversee Formlabs China digital footprint, covering product pages, blog posts, SEO optimization, traffic performance, design elements, A/B testing, and site measurement.
  • Establish and monitor key regional marketing KPIs and OKRs related to channel performance, web traffic, user engagement, and other relevant metrics.


  • 5+ years of experience in regional marketing for a global B2B product company
  • Experience across a wide range of marketing disciplines including content development, brand, channel marketing strategies, and demand generation

Excellent Chinese and English language skills,

  • Experience using tools like Baidu Analytics, WeChat, Website CMS, Salesforce/CRM, Marketing Automation
  • Strong analytical skills to identify trends, opportunities, and issues, and the ability to make data-driven decisions
  • Creative, out-of-the-box thinking
  • Results-driven and willing to go the extra mile to achieve targets
  • Strong team player

Bonus Skills:

  • Experienced in working with SFDC and Marketo or other similar CRM systems
  • Technical/engineering background or experience marketing to the manufacturing, dental, or medical industries
  • Experience working with agencies for content output, PR, and media opportunities
  • Passionate about 3D printing and emerging technologies
  • Experience in rapidly growing startup environments
  • Familiar with graphic design tools such as Photoshop/Illustrator/InDesign

We Offer:

  • Shares in the company (we’re a Unicorn company)
  • Development opportunities both in-house and off-site
  • Unlimited 3D prints
  • Fun team events

Perks are subject to adjustments and may vary from team to team.

We build amazing things. Come join us!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.