Marketing & Communications
Boston, MA, USA
Posted on Tuesday, November 21, 2023
Pison is developing breakthrough consumer and healthcare products that are harnessing the power of the mind. We’ve pioneered the science of electroneurography (ENG) to non-invasively sense, analyze, and apply electrical signals coming from the brain. Our neural biosensor and artificial intelligence software are opening a new window to thousands of new, neural-based applications that can improve human health and wellness and help individuals control their environment via gesture recognition. Our vision is to deliver real-time, actionable insights into the state of the body’s nervous system, guiding users to better health and higher achievement in every domain of human endeavor.
As a Community Manager at Pison you will play an important role in creating the Pison brand and increasing our growth. You’ll leverage your exceptional oral and written communication skills and expertise in digital strategies, social media, and campaigns to engage with prospects, influencers, and customers in our online communities and increase the value they get from our products and their relationship with Pison. You’ll collaborate with the marketing team to develop and execute comprehensive campaigns to increase trial, product use, satisfaction, and renewal rates.
- Social Media Management: Create and curate engaging content for various social media platforms to build and maintain the brand's online presence.
- Event and Campaign Management: Plan, execute, and promote marketing campaigns, product launches, and online events within the community. Promote campaigns through a variety of communication channels, including email, SMS, and online communities.
- Content Creation: Develop written, visual, and multimedia content, including blog posts, videos, infographics, and more, to promote the brand, increase product use, and increase customer satisfaction.
- Audience Engagement: Actively interact with the community, responding to comments and messages in a timely manner, and fostering positive relationships with followers.
- Community Building: Identify and connect with potential brand advocates, influencers, and community members to grow and strengthen the community.
- Moderation: Monitor user-generated content and discussions, ensuring they adhere to community guidelines and brand standards.
- Data Analysis and Reporting: Use analytics tools to track engagement metrics, assess the success of campaigns, and provide insights for improvement. Monitor and report on feedback and online reviews.
- Customer Support: Address customer inquiries, concerns, and issues within the online community and escalate to appropriate teams when necessary.
- Feedback Collection: Gather and summarize user feedback and suggestions to help inform product development and marketing strategies.
- Trend Analysis: Track industry trends, competitor activities, and emerging social media trends to keep the brand's strategies relevant.
- Community Guidelines: Establish and maintain community guidelines, ensuring a positive and safe online environment.
- Collaboration: Work closely with the marketing team, content creators, and other departments to align community efforts with broader marketing goals.
- Reporting: Prepare regular reports on community engagement, growth, and the impact of community initiatives on the brand.
- Crisis Management: Manage and mitigate any crises or negative incidents within the community.
- Continuous Learning: Keep up with changes in social media algorithms, tools, and best practices to adapt strategies accordingly. The specific responsibilities may vary depending on the company's size, industry, and objectives, but these are common elements in a community manager's job description in marketing.
- Perform other related duties as assigned.
- Proven work experience as a community manager.
- Strong understanding of core online marketing principles and strategies.
- Experience creating marketing campaigns using social media, email, and SMS channels.
- Experience launching community initiatives (e.g., building an online forum, launching an ambassador program, creating an event series, writing an email newsletter).
- Proficiency in a wide variety of digital marketing tools and platforms, including social media management, email marketing, SMS marketing, content marketing, ecommerce CRMs, and analytic tools. Experience with Facebook, Instagram, X/Twitter, Hootsuite, Sprout Social, Klayviyo, Gorgias, Google Analytics, and Hubspot is a plus.
- Strong skills for content creating/generating engaging content for diverse formats and platforms.
- Excellent written and verbal communication skills.
- Strong analytical skills to interpret data and generate insights for optimizing campaigns and strategies.
- Attention to detail and ability to multitask.
- Ability to work under pressure.
- Ability to work independently and as part of a team.
Education and Experience:
- Bachelor's degree in Marketing, Digital Media, Website/Graphic Design, Communications, or related field.
- At least two years related experience required.
** This Employer Participates in E-Verify **
We understand that candidates can feel discouraged if they do not tick every box. We encourage you to apply. Pison is building a diverse team with people from all backgrounds who can help us build an inclusive organization.