Synaps Labs is a computer vision and machine learning company. We specialize in hardware and software development, helping companies convert video data into business solutions. Our team develops SaaS AI-enabled products that analyze car traffic and footfall to generate recurring value for our clients and partners across the globe in digital, out-of-home advertising, retail, and fashion industries. Launched in 2016 with the support of MIT Sandbox, Synaps Labs has been a pioneer of video analytics, introducing and managing digitalized billboard content in real-time based on traffic data. The team developed a platform for programmatic buying in digital out-of-home advertising agencies and media owners with advanced media planning and optimization capabilities. Since 2018, Synaps Labs has been developing a set of SaaS video analytical products for retailers which help clients increase their marketing and operational effectiveness via license plate recognition and footfall heatmaps.
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