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Marketing Manager



Marketing & Communications
Boston, MA, USA
Posted on Thursday, May 30, 2024
About Us:
VideaHealth is a cutting-edge AI-powered solution for dentistry, developed by a team of seasoned leaders, engineers, AI scientists, and clinicians spun out of MIT. Our vision is to be the first company to diagnose a billion people globally. Our product is already used by thousands of dental clinicians to improve the quality of care through faster diagnoses, increase operating efficiencies, and improved patient understanding.
About the Position:
We are looking for a results-driven Marketing Manager to join our growing team. In this role, you will have the opportunity to develop and execute comprehensive marketing strategies that drive brand awareness, customer acquisition, and market engagement across a variety of online and offline channels for dental service organizations and dental practices. If you are a marketer who loves working across multiple disciplines – from PR to demand generation to content and brand marketing – and relishes the opportunity to help build a world-class marketing organization from the ground up, this is the role for you.
This role can be based out of Boston, Massachusetts or Remote.

Key Responsibilities:

  • Demand Creation and Capture: Create and execute multi-channel marketing campaigns that drive brand awareness, lead generation, and customer acquisition.
  • Email Marketing: Design and execute email campaigns that nurture leads, engage buyers, and drive conversions.
  • Content Creation and Management: Oversee the creation of engaging content that resonates with our target audience, including blog posts, tutorials, case studies, and social media content.
  • Social Media Management: Manage VideaHealth’s social media presence, including content scheduling, engaging with followers, responding to comments and messages, managing paid amplification efforts, and analyzing social media performance metrics to refine strategies and drive key results.
  • Website Experience Optimization: Partner with an outside agency to ensure VideaHealth’s website offers a seamless and engaging user experience, with updated content, optimized navigation, and fast loading times.
  • Analytics and Reporting: Analyze paid and owned channel performance and the effectiveness of our demand generation programs.
  • Embrace the Unknown: Raise your hand and roll up your sleeves to tackle new marketing programs and initiatives.

About You:

  • You’re a T-shaped marketer with expertise in digital marketing and campaign strategies.
  • Experience at an early-stage B2B healthcare technology SaaS company - ideally you were the first, second, or third marketing hire!
  • 5+ years of experience in B2B marketing including aspects of digital marketing, content marketing, social media, email marketing, and online advertising.
  • Bachelor’s Degree in Business, Marketing, or a related field.
  • Experience using your strong analytical skills to fine-tune marketing program performance, identify trends, and inform strategic decisions.
  • Ability to manage multiple projects simultaneously and methodically autonomously.
  • Familiarity with an assortment of digital platforms such as LinkedIn Ad Manager, Google Ads, Google Analytics, and HubSpot.
  • Strong presenter with excellent writing skills who wouldn’t hesitate to host a webinar or deliver a (small) talk at a conference.
  • Experience managing agencies, partners, contractors, and freelancers.

Bonus Points For

  • HubSpot certification
  • SEO and search marketing experience

What We Offer:

  • Fast paced and collaborative work culture in which you can gain experience, grow your technical skills and work on a wide variety of challenges over your time with us
  • Competitive pay, equity and benefits.
  • Agile organization where being senior translates to being a mentor and role model for others. We lead by example.
  • Technical challenges on the leading edge of innovation where software and machine learning
Don’t meet all the listed requirements? We still encourage you to apply! We are looking for the right teammate who is excited to contribute to our mission and are flexible on level of experience.
VideaHealth is supported by some of the best investors in the world, having raised over $27M in Venture Capital from Tier 1 investors such as Spark Capital (Twitter, SnapChat, SmileDirectClub), Zetta Venture (Kaggle), and Pillar VC (PillPack), as well as angel investors such as Frederic Kerrest (Co-founder of Okta). Our work has been featured in TechCrunch, Wall Street Journal, and many other outlets.
If you want to join a breakthrough healthtech company and help accelerate its impact and growth, we encourage you to apply for this exciting opportunity!